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The truce

Why I love working alongside content creators

3 min read · By Gareth McGilvray

Every few weddings, a couple asks me nervously: 'We're also having a content creator... is that going to be a problem?' Not even a little bit.

Here's the truth: we want different moments. Your content creator lives in the vertical, the instant, the behind-the-scenes chaos, the dress reveal for the group chat, the champagne pop for the reel. I live in the horizontal, the patient, the cinematic, the way your mum looked at you during the vows, in proper light, with proper sound.

Before the day, I reach out. A quick message, 'hey, I'll be shooting wide during the ceremony, I'll stay out of your close-ups, keep me out of yours', and suddenly we're a team instead of two people photobombing each other.

On the day itself, we take turns. They get the hype moments while I'm locked on the ceremony audio. I get the golden-hour portraits while they grab the candid dancefloor phone clips. Your photographer runs the formal shots and we both orbit respectfully. Everyone eats.

The result? You wake up the next morning to fun reels in your inbox, and three weeks later, a film that makes you sob happy tears on your own couch. Instant and eternal. You genuinely can have both.

So if you've booked a content creator, tell me. I'll probably already know them, and we'll make sure your day is covered from every angle, vertical and otherwise.

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